Thirty One Gifts Overview
Thirtyone Gifts is a handbag company started by Cindy Monroe in 2003. It is a home-party business, dominated by smart, sharp, entrepreneurial women, and founded on the principle that say-at-home Mom’s should be able to raise their kids – and have time at home with them.
How Thirty One Got Started
Cindy Monroe started Thirty-One gifts because she wanted a business that doesn’t take away the time for her family. She left her corporate job – which was sucking the life and time away from her family, and started MyThirtyOne in a basement sewing purses with a single sewing machine.
Thirty One Gifts is a faith-based company whose name comes from the bible – Proverbs 31.
The My Thirty One Product Line
Thirty One uses the network marketing distribution model to promote and sell their products. Its product lines include a number of economical and stylish women’s purses, backpacks, totes and other items for both practical and specialized purposes.
Their core product line is handbags.
(And what women doesn’t love a great handbag?)
Thirty One has products targeted at different age group. They have the MyThirtyOne “Directions” line that is intended for teenage girls. Products for that line include casual purses, armbands for iPods, messenger bags, and other things that teenagers need to “keep cool, Mom!”
But their core line are products for sophisticated women which are typical bags that have good style and form.
ThirtyOne prides itself on creating handbags that are affordable, easy to get, highly stylish and good quality.
The Thirty One Compensation Plan
In order to earn income with My Thirty One, you need to become a Thirty One consultant. The ThirtyOne Consultant startup kit costs $99.
For every product sold, a consultant earns a commission of 25%.
Thirty One Consultants are provided with supplies, tools and trainings. These all promote having home parties as the primary marketing method – which might seem odd for women coming from a high-powered corporate background.
Consultants also get pretty nice discounts on all the products as well as bonuses and travel benefits. These incentives increase as you create more sales volume for the company.
Aside from being a consultant, you may also become a hostess. As explained in one Thirty One review, hostesses are women who open their homes to host parties – and invite their friends for a handbag party, where the products are promoted and purchased. Hostesses earn 15% of the amount of products sold in addition to the 10% hostess discount and free shipping if they sell between $500 and $749.
Percentages increase if they sell more than $750 in some situations.
Problems With My Thirty One
Handbags while appealing, are unable to produce recurring income. Yes, you may buy more than one handbag, but it’s not something that people need to keep buying over and over. And the 25% commission is not enough to produce a solid income for the new person getting started.
I have spoken to Thirty One consultants who have built up teams, and they are not making enough to support themselves financially. Thirty One has quotas, and they can strip your downline from you if you miss certain monthly quotas. And handbags are not something people need to buy – so consultants often hit quota issues. This is not the ideal Thirty One career I think you want.
Also, since these handbags are higher priced that what is available in the stores, it’s not a great product for a down economy.
The Dark(er) Side of My Thirty One
The real problem I have with my Thirty One is that they do not allow you to mention “Thirty-One” on any blog, website or marketing funnel. If you are doing business in 2012 without using the leverage you can get on the internet… you just won’t keep up with the competition.
But what’s worse, is that even though Thirty One will kick somebody out of the company for such marketing violations, friends of the founder, like Team Hildenburg are allowed to stay on the internet in full violation of these rules – note the hypocrisy.
My advice is if you are a strong, independent woman, and want to create a better, more stable residual income stream online, I would look at this webinar instead.